{
  "brand": {
    "name": "Raptor Roofing",
    "domain": "kit.raptorroofing.com",
    "website": "https://raptorroofing.com",
    "phone": "(317) 886-0696",
    "serviceRegion": "Central Indiana"
  },
  "colors": {
    "raptorNavy": "#172E55",
    "cleanWhite": "#FFFFFF",
    "raptorLightBlue": "#1AC6FF",
    "ctaAndLogoGreen": "#3AE20A",
    "bodyGray": "#52627C"
  },
  "supportColors": {
    "midnightNavy": "#071224",
    "deepNavy": "#0A1F3C",
    "serviceNavy": "#14345F",
    "cleanWhite": "#FFFFFF",
    "bodyGray": "#52627C"
  },
  "typography": {
    "family": "Inter",
    "weights": [400, 600, 700, 800],
    "primaryHeadlines": "800 at 48-64px",
    "sectionHeadings": "700 at 32-48px",
    "cardTitles": "600 at 22px",
    "body": "400 at 16-17px",
    "smallText": "400 at 14px minimum",
    "logoArtwork": "Use official supplied logo files",
    "responsiveScale": {
      "desktopPrimaryHeadlines": "48-64px",
      "mobilePrimaryHeadlines": "40-52px",
      "desktopSectionHeadings": "32-48px",
      "mobileSectionHeadings": "30-38px"
    },
    "lineHeight": {
      "primaryHeadlines": 1.02,
      "sectionHeadings": 1.08,
      "cardTitles": 1.18,
      "body": 1.55
    }
  },
  "colorUsage": {
    "backgrounds": "White or approved navy shades",
    "whiteSections": "Navy headings and #52627C body copy",
    "navySections": "White headings and body copy",
    "lightBlue": "Informational emphasis, numbers, steps, and active navigation",
    "green": "Primary action buttons and official logo artwork only",
    "black": "Do not use as a designed website UI color"
  },
  "voice": {
    "onBrand": [
      "Direct and useful",
      "Calm about storm damage",
      "Specific about the service",
      "Focused on inspection, documentation, options, and next steps"
    ],
    "offBrand": [
      "Pressure language",
      "Unverified claims",
      "Generic contractor filler",
      "Overpromising or exaggeration"
    ]
  },
  "components": {
    "primaryCta": "Book a Free Inspection",
    "phoneCta": "Call (317) 886-0696",
    "secondaryCta": "View Services",
    "outlineCta": "View Our Work"
  },
  "reviewDecisions": {
    "approved": "On Brand",
    "changes": "Needs Changes",
    "flagged": "Flag",
    "pending": "Pending"
  },
  "pressKit": {
    "founded": 2021,
    "basedIn": "Indianapolis, Indiana",
    "ownership": "Locally owned",
    "contacts": [
      {
        "name": "Cameron Blakely",
        "role": "Co-Owner",
        "email": "cameron@raptorroofing.com",
        "profile": "https://raptorroofing.com/cameron-blakeley/"
      },
      {
        "name": "Patrick Kinney",
        "role": "Co-Owner",
        "email": "patrick@raptorroofing.com",
        "profile": "https://raptorroofing.com/patrick-kinney/"
      }
    ]
  },
  "claims": {
    "status": "Coming soon",
    "product": "Apex Blue Marketing Claims Review",
    "productUrl": "https://apex.blue/marketing-claims-review/",
    "purpose": "Review public language, attach supporting proof, record decisions, and reuse approved truth.",
    "boundary": "Does not provide legal advice, replace qualified counsel, or guarantee regulatory outcomes."
  },
  "downloads": [
    "assets/RR_MainLogo_Navy.png",
    "assets/RR_MainLogo_White.png",
    "assets/RR_BadgeLogo_White.png",
    "assets/logo-pdfs/RR_MainLogo_Navy.pdf",
    "assets/logo-pdfs/RR_MainLogo_White.pdf",
    "assets/logo-pdfs/RR_BadgeLogo_Navy.pdf",
    "assets/logo-pdfs/RR_BadgeLogo_White.pdf",
    "assets/logo-eps/RR_MainLogo_Navy.eps",
    "assets/logo-eps/RR_MainLogo_White.eps",
    "assets/logo-eps/RR_BadgeLogo_Navy.eps",
    "assets/logo-eps/RR_BadgeLogo_White.eps"
  ]
}